As creatives, freelancers, and even corporate professionals, we’re always on the hunt for the next big project or job. But as the market continues to grow and more creatives start to come in, it can be hard for our pretty online presence to get mixed into the clutter. That’s why it is so important to keep up an epic online presence that makes you stand out from the rest.
That’s why today I am sharing 3 tips to help you create an epic online presence and a squeaky clean online reputation. Check them out below…
Be easy to find
Just like any business, your own online presence should be easy to find. That includes any website, blog, social media channels, etc. These elements should all have consistent branding so when a user does find you, they know who you are and what you do. Also, it’s important to make it easy for users to contact you with questions or concerns or even the ability to purchase your offers in a few simple clicks. Social media has made it easier than ever to make this happen with contact & buy now buttons. Utilize what you can!
In today’s world, your reputation is largely based off the amount of “likes”, “follows”, and the reviews left by those you’ve worked with. However, with a consistent set of online networks, you’re also able to avoid negative feedback by using your online presence as a sounding board. When creating a product or online service, engage with your audience to see what they are looking for, what they need, and even more important, what they don’t want. This allows you to cater your business and brand to the people interested in buying or using what you offer. It also shows you care, which is huge.
To stay visible and have an online presence users anticipate visiting, you must be up-on-the times. Today, video is a goldmine. It’s also on almost every social platform available. Whether you’re live-streaming on Facebook and Twitter or creating a story on Snapchat and Instagram, video allows you to connect with your audience in a real-time setting. It also gives users a behind-the-scenes glimpse of your day-to-day that they wouldn’t be able to get from say a blog post. It also shows others that you are up-to-date on the industry trends, making your brand educational, informal, and fun!